Nobody’s going to hit a home run every single time. For that reason, we need to take steps towards hitting our short term goals while at the same time working for our long term goals

In the long run, the most effective way to make long term, scalable cash is to create a business that requires little maintenance.

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SEO is search engine optimization, specifically talking about organic results (search engine results) you see when you enter a keyword into a search engine.

PPC (Pay-per-click) is paying a set amount per click for a sponsored result above the organic results.

Which is better? Ideally, you would use both, but let’s take a look at some of the pros and cons of each. Read more…