SEO is search engine optimization, specifically talking about organic results (search engine results) you see when you enter a keyword into a search engine.
PPC (Pay-per-click) is paying a set amount per click for a sponsored result above the organic results.
Which is better? Ideally, you would use both, but let’s take a look at some of the pros and cons of each.
SEO Organic Traffic (pros)
- Longer term traffic
- Free
SEO Organic Traffic (cons)
- Harder to get started in, takes longer to see/get results
- May cost a lot of money to get to top rankings for competitive niches
Pay-per-click (pros)
- Can quickly get high rankings in a short amount of time
- Can be targeted to the demographic/geographic that you want
Pay-per-click (cons)
- Can eat up a lot of your budget fast if you’re not careful
- Competition can quickly arise
